We are pleased to report that our team are continuing to provide ongoing support to our clients, adjusting to additional measures and adapting innovative marketing material amidst the current impact of COVID-19.
We are particularly captivated by the number of articles that claim the pandemic has started to re-shape the UK home-buying process since developers are forced to think more creatively about the digital marketplace. According to the Financial Times, activity levels on Rightmove and Zoopla have received a 215 percent increase in virtual engagement. New online traffic has confirmed to developers there remains a strong level of demand for new-build properties and as a result, property developers are gradually starting to invest in new technologies.
Virtual Tours/Matterport’s are used to grasp a strong vision of the property with an impressive 360 view, encouraging viewers to buy off plan and feel more confident when securing a reservation. Our buyer’s today generally have quick and easy access to multiple online platforms which means they are likely to view new-homes on a mobile phone whilst on-the-go or accessible from a computer screen at home – Potential buyers are able to navigate and become fully immersed throughout the buying experience.
Tim Hyatt from the ‘Journal of Luxury Property’ says: “This is the property sector’s opportunity to show its true colours…ready to embrace the digital age”. Perhaps the increase in technology, albeit due to the current COVID-19 climate, has established a new-found trust for purchasers buying off-plan which developers will be able to maintain in the long-run.
At JW Developing Solutions, our team is committed to deliver diverse marketing services to ensure our clients can make the most out of their content. Helen Watts, Director, commented: “We have benefitted from a number of reservations during the lockdown period where people are able to view properties from the comfort of their sofa by way of our virtual tours”.